Sophie HERRY

- Analyze the customer’s purchase behavior and decision-making (scoring, segmentation)
- Set up of online customer surveys (tool : AreYouNet)
-Define the forecasts and medium term plan
- Help define the commercial plans by multiple channels : print, e-mailing and SMS : addresses selection, target definition, potential estimations, follow up of the performance and return
- Support marketing department : products, loyalty and prospection: budgets, segmentation, tests proposal, optimization of the strategy recruitment
- Conception and follow up of the reports with commented analysis
- Participation of the database migration from AS400 to Data warehouse: modification of SAS programs, set up of current Excel reports to Business Object report and providing Business Object training to colleagues